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Quality, for the factory man, is identical with the degree of speed, efficiency and consistency attained in the making and assembly of identical things. This cannot be so for individual or small-scale makers, however, for obvious reasons: a lot of them work at vastly different levels of skill and creative talent and they may have different ideas of "best", even though these ideas typically exist in reference to the objectives of good sound, playability, and user-friendly design. Frankly, hand-making can be so absurdly labor intensive that only adherence to the emotionally felt end of Getting Something Done Right would seem to justify it. The quantitative differences are great, too. Small scale makers are competing for laughably infinitesimal niches of the market under conditions and with resources far different from those available to commercial producers. The small maker is ridiculously undercapitalized; he only rarely has an advertising budget, employees or staff; and his tooling is modest and often home-made. But, most importantly, inefficiency and expenditure of time are not his deadly enemies. In fact, to him, they're his advantages. Whereas commercial producers have to assemble guitars quickly and efficiently, the small scale maker does not: his task is to refine and improve the product identified with him. Let me explain what I mean.
There now exists for the first time a body of steel string instrumentalists who bring wider, international sensibilities of musical voicings to their music. These musicians are also for the first time, in addition to being focused on the standard compositional and rhythmic aspects of their music, very much tuned in to the sounds and voicings they can get out of their boxes. Guitarists such as Ed Gerhard and Martin Simpson are for the first time playing steel string guitar music with pauses in it . While this is not a flashy enough development to have gotten much media attention it is, in fact, one of the most significant single developments in steel string guitar music in the past thirty years, and its threshold importance cannot be overstated. Pauses are what allow you to really hear a sound. An example of this new sensibility appears in the May-June 2000 issue of Fingerstyle Guitar in which Tim Sparks, a talented fingerpicker from North Carolina, says about a recently released recording that he "was trying to emulate the evocative sounds of crying, moaning and laughing that one hears in Klezmer violin or clarinet". To talk about sound and expressiveness in this way is new, and it bespeaks a new need musicians have of their guitars. They will, at their own pace, seek out those makers and instruments from which they can get the warmth, dynamics, voicings and ergonomics that they want. Within my experience with my own clients these requests have included specific qualities of enhanced sustain, piano-like volume, responsivity and sensitivity to left-hand technique, brilliant and singing trebles, evenness of volume and responsiveness all the way up the neck, fidelity of intonation all the way up the fingerboard, necks comfortable to classically trained guitarists, guitars built for specific open tunings and/or designed around a player's specific body size, superior recordability without need for equalization, great tonal expressiveness and depth, extremely specific action and intonation setups, ergonomic designs to get around a player's physical limitations, and a wide range of dynamics and tonal colorations. The purpose of any and all of these qualities is to make someone's music more satisfying, period. I think that such work -- namely, really custom-working with a musician in a way that goes beyond merely mechanical things like fingerboard width, copying some features of the popular Brand X model, or beautifully intricate fingerboard inlays -- will grow in importance for guitarmaking.
One of the forces fueling the quest for better sound is the fact that almost anyone can now record and burn their own CD albums. And many do. Since these individuals are expressing something out of themselves and largely for themselves, it's perfectly understandable to think they'd sooner or later be on the lookout for a better guitar than they now have.
I think the demand for better guitars will have a general effect of encouraging refinement of design and more formal study of structure, acoustics, dynamics and playing technique. Small scale makers especially will want to learn the fine acoustical and ergonomic points of their craft, such as what effect ten thousandths of an inch less in the thickness of a top will have on bass response, how a bridge 2 mm higher will affect a note's onset gradient, what difference the use of fir or redwood in braces might make, or what impact on sound the diameter of the soundhole has. Such minutiae are really -- and always have been -- the guts of lutherie work. As I mentioned in Part 2 of this series, classical guitar luthiers have long focused on the minutiae and subtleties of internal construction in the recognition that the relationship between structure and sound is what it's all about. This is only beginning to be understood by steel string guitar makers, and the young ones are hungry for information. There will be increased dialogue between luthiers and musicians who are wanting guitars which are tonally ahead of them. This is not quite the same as a manufacturer agreeing to produce an individual musician's signature-model guitar: sound doesn't work like that, although commerce does. The process of wider learning has already begun with the establishment, in the past years, of several American lutherie schools; these are increasingly drawing students from abroad. Overseas students, especially from Japan, are also seeking and finding apprenticeship opportunities, most notably with members of the Northern California guitarmaking community. Northern California is not only becoming the Pacific Rim's most active hotbed of lutherie activity but is also becoming a point of destination for both makers and students from all over this country.
In the end, whereas commercial makers will become more efficient at automation, mass production and marketing, custom makers will become more skilled, sophisticated, and experienced in doing the work on a small scale. The logic which drives commercial production is to eliminate delays, inefficiency and errors in production by eliminating the human factor as much as possible. The logic which informs custom making is to eliminate errors in production by increasing skill and mindfulness in the human element as much as possible. The fact that the imperatives which drive these groups are so opposite illustrates how little they have in common in spite of the fact that they are making products which look virtually identical.
Carleen Hutchins has become famous in the violinmaking world for developing a family of violin instruments which vary in size in calculated and specific increments for the purpose of giving bowed instruments voices in all parts of the spectrum, from alto to tenor to baritone to contralto and everything in between. Banjos and mandolins of similarly premeditated sizes were made in the 1920s for the banjo and mandolin orchestras which were popular at the time. Guitarmakers have not yet, to my knowledge, entered the area of designing dedicated instruments around the specific problems of voicing -- but as soon as a body of musicians arises whose music will be enriched by such, then small scale makers will be the first to make them.
I should say a few, final, words about the growth and future of the guitar culture in general. When I was young the guitar was a nice instrument which people like Joan Baez, the Kinsgston Trio, Bola Sete, the Everly Brothers, Bob Dylan, Muddy Waters, Jose Feliciano, Elvis Presley, Peter, Paul and Mary, etc, etc. played on stage when Andres Segovia wasn't in town, and about as often as not it was something that you bought a ticket to go hear. As I said before, this is not bad for something that a bunch of skinny hippies had a hand in starting, and it's taken on a life of its own. Parts of it are humble and informal, and parts of it are Big Business. And it doesn't seem to be slowing down.
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